Two decades in the making… now providing the enterprise level content marketing service the real estate industry has been looking for all along!!!
WE ARE COMMZ
Our founders have specialized in helping brokerage owners get the most out of technology for nearly two decades. In that journey one of the foundational items that still eludes many is the importance of providing valuable hyper local content.
As such COMMZ was born, to help brokerages fill that gap. We cover the entire process for you from curating to researching, from writing to QAing and from distribution to automation.
We take it all on, so you can focus on your core business, while getting the most out of an ideal content marketing strategy.
Years of Experience
Cups of Coffee
“Great content is your ticket to capturing your audience’s attention and continually reinforcing a positive brand impression. When you create value without asking for anything in return, your audience is more likely to trust your brand.”
Why Content Marketing?
Ultimately, when your content shows up at the right place and at the right time, it will improve your brand’s reputation. The more quality content customers see, the more likely they will have a positive association with your company. Additionally, calls-to-action placed directly in your content can generate new leads for you and your agents.
Creating quality hyper-local focused content will also help build your authority (both offline and online). If your business is established as a credible place to get information, your customers are more inclined to trust you, seeing you as the local expert… AND you’re more likely to rank higher in search engines, becoming an authority in Google’s eyes, which can gain you a significant new following organically.
The people who rave about your content and associate all those great feelings with your brand are very likely to become brand advocates before ever making a purchase, recommending it to their friends and family in the process.
Content Marketing is the most cost-effective marketing strategy. It is a long term investment that when compounded yields incredible results. Let’s take a look at an example comparing it to PPC…
Once you stop paying for PPC, your ad stops showing up and traffic falls off the virtual cliff. Let’s say you had $10,000 to spend on generating traffic to your site. At a low average of $1 per click, you would get 10,000 clicks and then the ad would stop showing up. Your hope is that the traffic that arrived at your site comes back and tells others, so your PPC investment doesn’t fall flat after the first visit.
With effective content marketing your content not only ranks organically generating new traffic on an ongoing basis, but is also more likely in creating the type of traffic that returns and spreads the word. As we compound more successful articles, we get a consistently growing traffic base and extract even more out of our marketing budgets.
Why Real Estate?
When creating the business model for COMMZ, we knew we can only work with one client per market. Having duplicate content in the same market would be a conflict of interest in creating authority as well as achieving organic rankings with search engines.
Real Estate was the natural selection for us as not only is Location, Location, Location one of the pillars in this space, but having an army of agents allows you to multiply the effectiveness of this strategy.
By providing agents with valuable content to include in their email campaigns (as opposed to the typical “move your clocks back an hour” notifications and alike) and having them distribute the content to their audiences not only increases your reach substantially, but helps them make credible touch points with their sphere.
We also noticed that while many Real Estate brands have a significant social media following, many do not see much traction on their feeds. If this sounds familiar, quality content can help your business gain that traction and is again compounded by agents sharing your posts to their audiences.
We have been providing this tailored service for over seven years and in that time have created just over 10,000 blog posts.
Having access to that data means we create the right content at the right time more often and gain a better ROI out of your content marketing strategy.
With such extensive experience, we have also honed the process in to create content efficiently, effectively, using the right type of voice, with easy to digest, interactive and engaging, SEO friendly content.
- Data Driven Approach
- Fully Managed Process
- Qualified Team of Experts
Why this hole often still exists in our industry, is the cost of bringing something like this in-house and managing it. Our full service team includes Content Managers, Quality Assurance Specialists, Outreach Specialists, SEO specialists, Content Writers and Web Developers. We create pods where that team can be distributed across multiple clients, allowing for cost sharing and an affordable way to start getting the most out of content marketing.
We are suckers for fine words. The World needs more of them. You can help.